by Honora Lee Wolfe

Facebook just surpassed 400,000,000 users and counting. If it were a country, Facebook would be the third largest in the world! The next link in this thought chain is that Boomers (48-65 years old) are the fastest growing group of new users at Facebook and other social media sites, worldwide. The younger generations, Genexers and Millennials, are already there and have been for awhile; thus, new users in those age groups are growing at a slower pace than Boomer usage at this point.

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by Honora Lee Wolfe

If you want to be perceived as an expert on a specific subject (improved sports performance, preventing anorexia, treating or preventing fibromyalgia, you name it), go to your local/regional paper and TV station websites and find the names of relevant editors (health, special features, modern living, etc.) and look at what they write over a period of a few weeks. Then send them a short, to the point email message. Keep it to three paragraphs and use powerful words and sentences to get across your message.

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Writing articles is a wonderful way to get your name in front of lots of people with very little effort. However, if you’ve never done this before, it can be a little intimidating at the beginning. Who could I write for, you might ask? How to I get started? What if I’m not a great writer? What sort of publications take articles? Who has ownership of my articles? Where can I find the names of publications that might be interested in receiving articles? Why would a general interest magazine be interested in articles on Chinese medicine? What good will writing articles do for me in my practice?

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by Honora Wolfe

First I want to say something heretical in the world of marketing. I don’t think you HAVE to have a website at all. When do you not need a website? First, if you have no knowledge of how to work with and manipulate your own site (add and subtract stuff on your own) and don’t have time or inclination to learn and/or don’t have the funds to hire someone who can implement all your ideas and requests for working on it promptly and correctly, then perhaps it’s a zero sum gain. A neglected website is a sad thing (and believe me when I say a website is never "done"). A poorly functioning one just frustrates your visitors (I know this from hard-learned lessons with our own website). Second, if you live in small town America instead of highly urban America, I think there are better ways of marketing to your potential patients. Third, if you may want a website eventually, but don’t have the time to figure out all the things that need to be figured out in order to do it well and successfully, there are other ways to market yourself on the internet that are cheaper and perhaps less work...at least for now. Better to do no website than a sloppy, poorly conceived and designed one or one that no one will visit. In that case, the money and time are both wasted. So.....

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abstracted & translated by Honora Lee Wolfe, Lic. Ac., FNAAOM

This is really some food for thought, folks, about how we treat our patients and why some do get better and some don’t, why some have side effects and some don’t. While I might be opening a total can of worms with this article, the information here seems important enough that maybe someone should. The type of things that this research shows us are things we need to assess when deciding on the best treatment approach for a given patient. I am open to your feedback about this, but often my own clinical experience is similar to what these doctors in China have found to be true. Here’s what the study looked like and my thoughts about its implications.

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