Approved for 4 CEU/PDA for NCCAOM and most states’ recertification
You could be the best acupuncturist and herbalist in the nation, but without a solid marketing plan, you may never see the success you deserve. Join Greg Sperber in this new, four-part series to strengthen your marketing skills to build your practice and effectively conserve your time, energy, and resources so you may keep your focus on helping patients feel their best.
While this class is arranged into four individual stand-alone sections, we recommend beginning with Section 1: Strategic Position before working through any other section.
Section 1: Strategic Position
The first step in developing a strong marketing plan is to develop your strategic position, or what sets your practice apart from the crowd. Here, Greg breaks down the different types of strategic positions, how customer perceptions are involved, how to effectively analyze your risks and opportunities, and more!
Section 2: Target Markets
Learn how to determine your target market, what demographic factors are involved, and why you should take each generation's issues and perceptions of the world into consideration when developing and strengthening your marketing plan.
Section 3: The Competition
An important part of your marketing plan should always include an evaluation of your competitors. In this class, you'll learn how to find the advantage over your present and future competition as well las how to improve your internal business operations to positively affect your bottom line.
Section 4: Reaching Your Patients
It's difficult to build a successful acupuncture practice if you're unsure of how to effectively reach out to your target patients. Learn how to strengthen your company's message and stragetically use marketing vehicles in order to build your ideal patient base!
About your instructor:
Dr. Greg Sperber received a Bachelor of Science in molecular biology from the University of California, San Diego before getting a Master of Traditional Oriental Medicine from Pacific College of Oriental Medicine, San Diego. He worked as a business and computer consultant to several small businesses while getting his Master of Business Administration with an emphasis in healthcare administration from National University. He moved to Australia in order to attend medical school at Flincers University of South Australia, earning a Bachelor of Medicine, Bachelor of Surgery (BMBS, the British equivalent to an MD). While attending medical school, he established an acupuncture and herbal practice and taught TCM, becoming the department chair of traditional Chinese medicine at the Adelaide Training College of Complementary Medicine.
Currently, he is an instructor and clinical supervisor at Pacific College while running a private practice and working as the president of the California State Oriental Medical Association. Dr. Sperber has recently finished his second doctorate, becomine one of the first graduates with a Doctorate of Acupuncture and Oriental Medicine (DAOM) at Pacific College. Generally, he gets very little sleep.