Approved for 1 CEU/PDA for NCCAOM and most states’ recertification
You could be the best acupuncturist and herbalist in the nation, but without a solid marketing plan, you may never see the success you deserve. Join Greg Sperber in this new, four-part series to strengthen your marketing skills to build your practice and effectively conserve your time, energy, and resources so you may keep your focus on helping patients feel their best.
Section 3: The Competition
An important part of your marketing plan should always include an evaluation of your competitors. In this class, you'll learn how to find the advantage over your present and future competition as well as how to improve your internal business operations to positively affect your bottom line.
About your instructor:
Dr. Greg Sperber received a Bachelor of Science in molecular biology from the University of California, San Diego before getting a Master of Traditional Oriental Medicine from Pacific College of Oriental Medicine, San Diego. He worked as a business and computer consultant to several small businesses while getting his Master of Business Administration with an emphasis in healthcare administration from National University. He moved to Australia in order to attend medical school at Flincers University of South Australia, earning a Bachelor of Medicine, Bachelor of Surgery (BMBS, the British equivalent to an MD). While attending medical school, he established an acupuncture and herbal practice and taught TCM, becoming the department chair of traditional Chinese medicine at the Adelaide Training College of Complementary Medicine.
Currently, he is an instructor and clinical supervisor at Pacific College while running a private practice and working as the president of the California State Oriental Medical Association. Dr. Sperber has recently finished his second doctorate, becomine one of the first graduates with a Doctorate of Acupuncture and Oriental Medicine (DAOM) at Pacific College. Generally, he gets very little sleep.